Three plans, and Free is a real one
BALAY, the daily companion for adults with ADHD, comes in three plans on iPhone and Android: Free, Plus and Ultimate.
Prices in GBP. Subscriptions run through the App Store or Google Play, and you can cancel at any time.
Free
£0for good
Up to two tasks at a time, plus energy check-ins, your daily score, My Day, habits, breathing and brain dump. One Sumi conversation and one planning session are included.
Plus
£7.99a month
or £79.99 a year, which works out at £6.67 a month
Everyday support. Sumi to talk things through, as many tasks as you need, big tasks broken into small steps, tasks pulled from your messages, and home screen widgets on iPhone.
Ultimate
£14.99a month
or £149.99 a year, which works out at £12.50 a month
Everything in Plus, and BALAY runs the day with you: Sumi plans your day, brain dumps sorted into next steps, health insights and the energy lens on My Day, and priority support.
What's in each plan
| Free | Plus | Ultimate | |
|---|---|---|---|
| Energy check-ins and energy map | Included | Included | Included |
| Daily score | Included | Included | Included |
| My Day and habits | Included | Included | Included |
| Brain dump and breathing | Included | Included | Included |
| Cycle tracking (optional, iPhone) | Included | Included | Included |
| Active tasks | 2 at a time | Unlimited | Unlimited |
| Sumi conversations | One included | Included | Included |
| Sumi planning sessions | One included | Not included | Included |
| Daily fair-use allowance for Sumi | Not included | 30 messages | 60 messages |
| Sumi task breakdown | Not included | Included | Included |
| Tasks pulled from your messages | Not included | Included | Included |
| Brain dumps sorted into next steps | Not included | Not included | Included |
| Health insights and score breakdown | Not included | Not included | Included |
| Energy lens on My Day | Not included | Not included | Included |
| iPhone widgets | Not included | Included | Included |
| Priority support | Not included | Not included | Included |
The App Store or Google Play shows the price for your country and handles the billing. Prices here are in GBP. US pricing coming soon.
Subscriptions renew automatically unless cancelled at least 24 hours before the current period ends. You can cancel any time from Settings on your iPhone, under your name, then Subscriptions, or from the Play Store app under Payments and subscriptions.
Refunds are handled by Apple at reportaproblem.apple.com, or by Google through the Play Store.
Wellness insight, not medical advice. Check with a professional for anything health-related.
How do the plans and billing work?
Your data is stored securely in the EU and handled in line with our privacy policy. You can export or delete it whenever you like.
BALAY is on iPhone, iOS 17 and later, and on Android, 8.0 and later, where it is in beta. Health Connect, home screen widgets and cycle tracking are coming to Android in later updates; for now those three are on iPhone.
Energy check-ins and your energy map, your daily score, My Day, habits, brain dump and breathing, with up to two active tasks at a time. One Sumi conversation and one planning session are included as well, with no time limit on them.
Plus is everyday support: Sumi to talk things through, unlimited tasks, task breakdown, tasks pulled from your messages, and widgets. Ultimate adds the layer that runs the day with you: Sumi planning sessions, brain dumps sorted into next steps, health insights with your score breakdown, the energy lens on My Day, and priority support.
Both paid plans come monthly or yearly. Plus is £79.99 a year and Ultimate is £149.99 a year, which works out at £6.67 and £12.50 a month. The App Store shows the price for your region and handles the billing.
Through the store you bought it from, at any time. On iPhone: Settings, then your name, then Subscriptions, then BALAY. On Android: the Play Store app, then your profile, then Payments and subscriptions.